Rick Santorum has an SEO problem, but it’s not the kind of SEO problem most people have. As this Mother Jones article sums up nicely, searching for the candidate on Google (or Bing, etc) tends to return the site spreadingsantorum.com among the first few results. So if a concerned conservative (or liberal) voter tries to learn about Rick Santorum’s policy platform or Rick Santorum for president or even just Rick Santorum, said voter is instead subjected to a mental association likely to hurt Santorum’s chances of winning the Republican nomination and the White House. And that’s a problem for America.
This post contains a handful of keywords and phrases Santorum needs to own if he’s going to direct curious voters from Google to Santorum-friendly sites. Sure, it needs more (and should probably contain hostile keywords Santorum will likely buy in order to bury spreadingsantorum.com in search results), and you can add them by editing the description when you reblog it.